Smashing Magazine article

https://www.smashingmagazine.com/2010/10/the-art-of-the-film-title-throughout-cinema-history/

"Film titles made their appearance in the earliest silent films, along with letter cards (or inter-titles), which provided context."-This quote shows tells us how the actual titles featured in a title sequence aren't new or modern inventions. It tells us how they were introduced right at the very start of films themselves, in the silent film era. It also shows us how different methods were used to portray these titles- "letter cards". It is useful as it tells us how they were put forward without the technology that exists in the modern day.  


"The incorporation of audio into movies — making them “talkies” — didn't revolutionize how film titles were handled, at least not immediately."- This shows how the new technology that was founded by allowing audio to be used in films didn't immediately impact the film industry and how they were made. This suggests to me that the technology wasn't advanced enough at the time for it to make a significant enough impact on the industry. 


"Breakthrough ideas in titling, such as timing the typography to interact with metaphorical imagery or to create its own world, were largely innovations that came from outsiders to the Hollywood studio system."-This is an interesting quote because it tells us how much the industry has been impacted by people from outside of Hollywood. This is interesting because as an audience we are so used to seeing the success credited to Hollywood. But to hear that Hollywood was heavily impacted by people from outside is very useful. 


"At that time, independent film-makers made commercial headway by doing things differently, spreading utterly fresh ideas about the possibilities of title sequences." (The 1950's)-This quote refers to the 1950's period where the film industry was facing stiff competition from TV, which was a relatively new invention at this time. It is useful as it shows how the industry was coming up with new ways to engage with their audiences whilst facing this pressure from TV. 


"Pixar and Disney have reserved crucial parts in the branding of their films for the title sequences."-This goes to show how modern day films have seen the importance in their title sequences and is a good example of how contemporary film giants view these sequences.