This is our audience profile for our film 'Agent X'. As you can see the main target audience is white, British males from 18-29. We felt this was an appropriate target audience as we felt the genre brings a lot of excitement and action, which a lot of younger people are interested in. Therefore this will be the main group of people who go to the cinema and watch our film. If we target this demographic and use a lot of marketing techniques which would appeal to them then they will be more likely to see our film and we will therefore generate more revenue.
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